Monday, 27 August 2012
Gender issues, gifts and Girl Lego . . .
Our recent holiday having been a family-based affair, it came as no surprise that The B&G both returned home laden with gifts . . .
The G's sizeable stash included her first Lego, a small set from the new Friends collection. Its pieces are, in the main, either pink or purple and its characters all female. The G calls it Girl Lego.
Released earlier this year, Girl Lego has proved rather controversial - sparking petitions and protests and some fierce debate about the rights and wrongs of gender-based marketing.
The argument - that girls and boys shouldn't need different Lego, and that producing the same toys in pink for the female market is taking things a step too far - is one that I understand . . .
That said, the argument doesn't stand up for me because The G also loves playing with her brother's trains and doesn't consider these to be toys for boys. She doesn't need girl-specific pink things, but that doesn't mean that, from time to time, she doesn't enjoy playing with them.
During a visit to our local toy shop at the weekend (where, incidentally, The G chose to exchange her pocket money for some more Girl Lego), it became clear that most toys and games are categorised and organised along gender lines. It has always been so . . . .
Given that The G loves it so much, it doesn't concern me that she has her own pink Lego. That the two sets she has acquired thus far include an oven and a sink - and that the others she craves seem to revolve around shopping and lazing around in a hot tub - might just persuade me to think again, however . . .